Step 1
Free advisory call
A 30-minute call to talk through your situation, questions and options, at no cost.
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IVF Matters is a private, consultant-led fertility clinic based on Harley Street, London, caring for patients from Birmingham, Solihull, Sutton Coldfield, Wolverhampton, Coventry and across the West Midlands. Many steps of your fertility journey happen online or close to home:

Most fertility testing can be done in Birmingham or at home, with no trip to London. Every test includes a clinical review of your results with Dr Koita.
Your fertility journey, step by step
Step 1
A 30-minute call to talk through your situation, questions and options, at no cost.
Step 2
A 45-minute video consultation with Dr Koita, who reviews your history and any previous results and agrees which tests you need.
Step 3
Fertility scans in Birmingham (B15) and blood tests through a home kit, a Superdrug Nurse Clinic or a local pharmacy. Dr Koita reviews every result with you.
Step 4
If treatment is right for you, you'll receive a fixed-price plan. Procedures take place in London, and we plan your visits around you.
The same all-inclusive, fixed prices wherever you live. Every package includes scans, bloods, embryology and medication where applicable, with no hidden costs.
£2,000
Medication, monitoring, ovulation
£3,000
Monitoring, sperm prep, insemination
£7,000
Stimulation, collection, freezing
£12,000
Stimulation, fertilisation, transfer
Between 2022 and 2024, patients aged 30 to 43 who used their own eggs at IVF Matters achieved live birth rates per embryo transfer well above the national average for the same age range.
Source: HFEA published data, 2023. Comparison cohort: patients aged 30–43.
Every fertility journey is different. Book a free call and we'll talk you through what success could look like for you.
30 minutes. No obligation. Speak with our fertility advisors.
Patients aged 30 - 43
Patients aged 30 - 43
| IVF Matters | Typical UK Clinic | Online Online Clinic | |
|---|---|---|---|
Personalised 1:1 Consultant Lead Care |
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High success rate |
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UK-wide Laboratory and Ultrasound Services |
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No surprise costs halfway through treatment |
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Spread payments — start now, pay over time |
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Switching from another clinic? We'll review your case and continue your treatment |
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
No waiting list
Same week appointments available
No referrals needed

Watch Jessica Wright's experience on her fertility preservation treatment journey at IVF Matters to gain insights into her IVF journey and how it could guide your own.
IVF Matters is a private fertility clinic based on Harley Street, London, and we care for many patients from Birmingham and the West Midlands. Consultations can be held online, fertility scans take place at our partner scan centre in Birmingham (B15), and blood tests can be done by home kit, so you only travel to London for treatment procedures.
Our prices are the same wherever you live. IVF is £12,000, fixed-price and all-inclusive, including medication, scans, ICSI, embryo freezing and one year's storage. Finance options let you spread the cost over up to 7 years.
You can book a fertility scan at our partner scan centre in Birmingham (B15), for £249. Blood tests such as the AMH test (£99) are done with a home test kit, with blood drawn at home, at a Superdrug Nurse Clinic or at a local pharmacy. Every test includes a clinical review with Dr Koita.
Yes. Your consultation can be held online and your first fertility scan can be done in Birmingham. Egg freezing costs £7,000, all-inclusive, and the egg collection takes place at our London clinic.
Men can use our home sperm test (from £109). A full laboratory semen analysis is carried out in London.
Yes. Initial and follow-up consultations with Dr Koita can be held by video. Your partner is welcome to join, and you'll receive a written summary of recommendations and likely costs afterwards.
No. You can book directly without a GP referral, there's no waiting list, and same-week appointments are often available.
The number of visits will depend on your treatment plan and monitoring requirements.
Direct trains run from Birmingham New Street to London Euston in about 1 hour 20 minutes. Harley Street is a short taxi or Underground journey from Euston. Chiltern Railways also runs from Birmingham Moor Street to London Marylebone.
Yes. We accept results from other clinics, and Dr Koita can review your case and continue your treatment.
WHAT TO EXPECT
Tell us where you are in your journey and what's on your mind — nothing to prepare in advance.
Ask about timelines, costs, treatment types, or anything else on your mind.
If it's helpful, we'll point you toward a consultation or treatment plan — only if you want to.
Telephone: 0333 93 999 51
Whatsapp: +44 7828 574115
Right after you book: You'll get a confirmation email straight away, and a video call link 24 hours before your call.
Dr Koita consults at the Harley Street IVF Clinic in London. Birmingham patients can also have fertility scans at our partner scan centre in Birmingham (B15).