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Between 2022 and 2024, patients aged 30 to 43 at IVF Matters achieved live birth rates well above the UK national average for the same age range.
Source: HFEA published data, 2023. Comparison cohort: patients aged 30–43.
Every fertility journey is different. Book a free call and we'll talk you through what success could look like for you.
30 minutes. No obligation. Speak with our fertility advisors.
Patients aged 30 - 43
Patients aged 30 - 43
Dr Irfana Koita, FRCOG, is the founder and director of IVF Matters, the UK’s first online fertility clinic. With 20+ years of clinical experience and a Master’s in Healthcare Leadership from Cornell University, she has played a pivotal role in the births of over 2,000 babies. Whether you’re just starting to explore your options or have been trying to conceive for some time, she offers the individualised care you need for the best chance of a positive outcome.
Dr Koita specialises in PCOS, endometriosis, fibroids, tubal blockages, reduced ovarian reserve, and unexplained fertility issues, and is also happy to discuss egg freezing. Consultations are available by video call or in person at her Harley Street clinic.
No waiting list
Same week appointments available
No referrals needed
Every package includes scans, bloods, embryology and medication.
No "from" prices, no hidden add-ons.
£2,000
Medication, monitoring, ovulation
£3,000
Sperm preparation, insemination, monitoring
£7,000
Stimulation, collection, freezing
£12,000
Stimulation, fertilisation, transfer
Short-term finance for diagnostic tests purchased via website. Pay it off in a year, interest-free.
Retail finance option for diagnostic tests or payment for treatment. Flexible plans with options up to 5 years.
Personal loan option for diagnostic tests or payment for treatment. Flexible plans with options up to 7 years.
IVF Matters is a 5-star rated service that allows you to receive private pregnancy care with the UK's leading fertility consultant. Once you book a consultation, we will notify you of your finalised appointment time via email. The service offers you precisely the same level of care, knowledge and attention online and in-clinic. You can expect a highly personalised service.
You will be required to complete an online questionnaire and upload any documents or test results using a link to our highly secure patient management system. If this is your first appointment with our specialist, you do not need to bring any reports; you can upload them after the consultation.
Our consultant will aim to understand your journey so far. It will include asking a range of questions covering various topics, including your medical history and analysing your previous investigations. Subsequently, our specialist may recommend tests to confirm the diagnosis. If you have already done the necessary tests, our fertility doctor will discuss the results.
After the initial appointment, our specialist may tell you to perform relevant tests. If a prescription is required, it will be arranged at an additional fee.
IVF Matters offers pregnancy care in surroundings that you feel comfortable in. You will be able to receive attentive care and a range of ultrasound scans and laboratory tests based on your needs at one of our many partner clinics across the country.
We are also the first clinic in the UK (and perhaps the only one at the moment) to offer Buy Now Pay Later plans to help spread the cost of pregnancy assessments.
Our consultants will get to know you and offer you the best care possible. At IVF Matters, we have worked with patients facing various challenges and have many years of experience.
IVF Matters is the 1st fertility service in the UK to offer interest-free payment plans for diagnostic tests. We offer Buy Now Pay Later payment plans using Humm.
Humm lets you spread the total cost over 12 monthly payments. The first payment, equal to 1/12 of the purchase price, occurs once your order is completed. The remaining 11 payments are processed each month on the day of the original purchase. Selecting Humm at checkout will allow you to register for an account.
How do I opt for this service?
Add your required product or service to the cart, then proceed to checkout as usual. You can select Humm as your payment method at checkout.
When will I receive my purchase?
Your order will be processed as if you had paid in full directly.
What if I have a problem with payments?
Humm will charge Late Payment Fees, so please do ensure you have adequate funds in your account for the duration of your payment schedule.
Who do I contact if I have a question?
Please contact the provider directly.
Humm FAQs: https://www.shophumm.com/uk/help-centre/
Overall rating: 5.0 / 5 from 83 reviews.
Fertility Consultation with Dr Irfana Koita offers expert advice on natural conception and fertility treatment. Customers highly praise Dr Koita's professionalism, knowledge, and compassionate care. The service is detailed and caring, with a focus on individualized care and high success rates. However, results vary among customers.
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"Dr Irfana is attentive, kind, and truly compassionate. She was always easy to reach on WhatsApp, which gave us great reassurance throughout. Her team were warm, well organised, and made us feel completely comfortable at every step. We also felt well supported during the first 12 weeks of pregnancy. We had a successful first transfer and couldn�t be more grateful. We would highly recommend her."
"We cannot thank IVF Matters and Dr Irfana Koita enough for the care, support, and professionalism we�ve experienced throughout our journey. From the very beginning, Dr Koita made us feel listened to, understood, and genuinely cared for. She explained everything clearly and answered every question with patience. The whole team at IVF Matters were welcoming, compassionate, and incredibly supportive at every step, which made such a difficult journey feel manageable and hopeful."
"I am extremely grateful to Dr. Irfana for her care and support during my IVF journey. She is not only highly knowledgeable and professional but also very kind and compassionate. She took the time to explain every step of the process and always listened to my concerns with patience. IVF can be emotionally challenging, but Dr. Irfana made me feel comfortable, supported, and hopeful throughout the journey. I truly appreciate her dedication and highly recommend her to anyone seeking IVF treatment."
"?I highly recommend Dr. Irfana to anyone navigating the complexities of fertility treatment. After three years of trying and a failed IVF attempt elsewhere, we were unsure of our next steps or if a sibling for our child was even possible. Dr. Irfana truly felt like a godsend during a very uncertain time."
"Kind, caring, hospitable, professional, clean environment. Have made our IVF journey so much easier. The staff from start to finish have been just great, honestly nothing but praise for each and every one of them. The most fantastic people, they have made us feel at ease throughout the whole process. Its an amazing feeling when you just know you are in safe and capable hands."
"Dr Irfana is such a knowledgeable and compassionate doctor. She considers every aspect and detail and takes the time to listen. I always felt I was in very safe hands and the best care. The whole team at IVF Matters are so professional, caring and their service is exceptional! All communication is quick and clear and I�m so grateful to you all. Thank you."
"We are incredibly thankful to this IVF Matters clinic for helping us welcome both of our children."
"Dr Irafana and the team are extremely professional and knowledgeable, while also being warm and comforting. My husband and I underwent several treatments, and we couldn�t recommend IVF Matters highly enough. Dr Irfana keeps in contact throughout the process, providing support that helps immensely, and you can truly tell she cares deeply about the outcome."
"Hi i am Bindu. We trying for a baby from 3-4 years. Then start ivf process through IVF matters. Dr. Irfana. Practice manager Sarah and her staff are very cooperative. Tell us everything about the ivf in details. We are getting very good result as now i am 7 week pregnant."
"Hi . We trying for a baby from 3-4 years. Then start ivf process through IVF matters. Dr. Irfana. (Practice manager)Sarah and her staff are very cooperative. Tell us everything about the ivf in details. We are getting very good result as now my wife is 7 week pregnant."
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