We are a private fertility clinic in London offering fertility consultations, fertility tests and fertility treatment.

Natural Conception ⁎ Miscarriage Support ⁎ IVF Treatment ⁎ Egg Freezing ⁎ Preconception Care

I need help getting pregnant

I want to preserve my fertility

I want to prepare for a pregnancy

We've featured in

1 in 6 couples needs support getting pregnant

At IVF Matters, we understand the journey you are embarking on, and we are here to support you every step of the way. Our trusted IVF and private fertility clinic, led by the renowned Dr Irfana Koita, FRCOG, offers personalised expert fertility care, both in person at our London Private Clinic in Harley Street, and online with UK-wide IVF consultations.

Your age plays a pivotal role in determining your success

Thinking about freezing your eggs? Our consultant provides clear explanations for all fertility-related questions, enabling you to make informed decisions about your fertility options.

Watch Jessica Wright's experience on fertility preservation treatment at IVF Matters to learn more.

Subfertility affects men and women equally

We believe in empowering you with knowledge to enhance your chances of natural conception.

Give yourself a head start by subscribing to our Prep4Pregnancy care to obtain guidance at the onset.

Meet Dr. Koita: Bridging the Gap Between Dreams and Parenthood

Experience personalised fertility solutions under my expert guidance.

I am a fellow of the prestigious Royal College of Obstetricians and Gynaecologists (FRCOG) and trained in Assisted Conception at Kings College Hospital, London. I've also done a Masters in Healthcare Leadership, from Cornell University, USA.

Navigating the terrain of assisted reproduction, with its exhilarating highs and challenging lows, is a journey I understand all too well from my extensive clinical practice spanning over 18 years. I also comprehend the weight of considerations like time and cost when seeking assistance from fertility specialists. My mission as the lead of a private fertility clinic in London is to bring the joy of parenthood closer to those who yearn for it.

My commitment extends to making comprehensive diagnostic services readily available and financially feasible across the UK. I aim to empower you through IVF Matters, ensuring you have access to a wide range of high quality services.

Celebrating our high success rates

Let's Make Parenthood a Reality Together

We are dedicated to helping you overcome challenges preventing you from getting pregnant naturally or using assisted reproductive technology like in-vitro fertilisation (IVF). This graph displays our live birth rate for 2021 for all ages.


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Our Services


Egg, Sperm & Embryo Freezing

Intrauterine Insemination

Ovulation Induction

Preimplantation Genetic Testing

Preconception Advise

Fertility Ultrasound

Fertility Tests


"Irfana represents a step change in patient-doctor service and care: Progressive, available & personal. WhatsApp’s over formal emails, quick updates over anxious waits & people centricity over rigid processes. Our son was born through Irfana’s work & we couldn’t recommend her more."

Top Doctors Verified Patient

Prefer to speak with our fertility experts?

Why choose IVF Matters


We are the UK's first online private fertility clinic and we've helped hundreds of couples conceive, even those who have been unsuccessful elsewhere


Get access to a wide range of fertility services across the UK, from diagnostic tests to fertility treatments


We offer consultant-led care. Our experts have years of experience and use tried and tested systems to offer a tailored service


We enjoy 5-star ratings on Doctify and Top Doctors, and have featured in The Times, Grazia, The Guardian, The Sun and the Daily Mail


We are the first fertility clinic in the UK to offer Buy Now, Pay Later Payment Plans to help spread the cost


Get a prompt diagnosis using our fertility tests and ultrasound scans at over 80 UK locations. Fast track your journey if you are on the NHS waiting list


Choose in-clinic appointments in London at Harley Street or video conferences, online fertility assessments and home test kits


You are welcome to use our services even if you are having treatment at another private or NHS clinic

Contact Us


Our Location

Dr Koita consults at Harley Street in London

Our Payment Plans

Weekly debit card payments over 6 weeks

Monthly credit card payments over 6 months

Monthly payments up to 7 years