Privacy Policy – IVF Matters London Fertility Clinic
Last updated: 27-04-2026
IVFMatters.com Ltd, trading as IVF Matters, is a private fertility clinic in London committed to protecting your personal data and privacy.
This Privacy Policy explains how we collect, use, and protect your information when you:
- Visit our website
- Make a fertility enquiry
- Book a consultation or interact with our services
- Subscribe to updates or marketing communications
- Engage with us as a professional partner or supplier
🔗 Related pages:
- Fertility Consultations
- Book a Consultation
- Egg Freezing Services
If you are a patient, please also read our Patient Privacy Notice below.
1. Who We Are
IVFMatters.com Ltd is the data controller responsible for your personal data.
Address:
10 Harley St, London W1G 9PF, United Kingdom
Website: https://www.ivfmatters.co.uk
Email: support@ivfmatters.co.uk
2. What Personal Data We Collect
Information You Provide
- Name, email, phone number
- Address and contact details
- Fertility-related enquiry details
- Organisation or clinic (for professional contacts)
- Payment and billing information
Automatically Collected Data
- IP address and device information
- Website behaviour (pages visited, clicks, time spent)
- Browser and operating system
Third-Party Sources
- Professional directories and platforms (e.g. LinkedIn)
- Referrers, clinics, or partners
- Analytics and marketing tools
3. How We Use Your Data (Fertility Services & Website Use)
We use your data to:
- Respond to fertility enquiries and consultation requests
- Manage bookings and patient communication
- Deliver fertility services and support
- Improve website performance and user experience
- Send relevant updates and clinic information
- Conduct ethical marketing and outreach
- Maintain professional partnerships
- Comply with UK healthcare and legal obligations
4. Legal Basis for Processing Data
We process your data under:
- Contract – to provide fertility consultations and services
- Legal obligation – to meet healthcare regulations
- Legitimate interests – to grow and improve our clinic
- Consent – for marketing and cookies
5. Marketing & Fertility Outreach
As a London fertility clinic, we may send relevant updates about:
- Fertility treatments
- Egg freezing options
- Clinic services and expertise
We may also contact healthcare professionals where appropriate.
📩 You can opt out anytime by:
- Clicking unsubscribe
- Replying to emails
- Contacting: support@ivfmatters.co.uk
6. Sharing Your Data
We may share your data with:
- Website and IT providers
- Payment processors
- Analytics platforms
- Professional advisers
- Regulatory authorities
All partners comply with strict data protection standards.
7. International Data Transfers
Where data is processed outside the UK, we ensure GDPR-compliant safeguards are in place.
8. Data Retention
We retain data only as long as necessary, based on:
- Purpose of use
- Legal requirements
- Ongoing patient or business relationship
9. Your Data Protection Rights
You have the right to:
- Access your data
- Correct inaccuracies
- Request deletion
- Restrict or object to processing
- Withdraw consent
You can also lodge a complaint with the UK ICO.
10. Data Security
We use secure systems and safeguards to protect your personal data.
However, no online system is 100% secure.
11. External Links
Our website may link to third-party sites. We are not responsible for their privacy practices.
12. Updates to This Policy
We may update this Privacy Policy periodically. Please check this page for updates.
13. Contact IVF Matters
IVFMatters.com Ltd
10 Harley St
London W1G 9PF
United Kingdom
Email: support@ivfmatters.co.uk
Cookies Policy – IVF Matters Website
Last updated: 27-04-2026
Our fertility clinic website uses cookies to enhance your experience and improve performance.
What Are Cookies?
Cookies are small files stored on your device to help websites function efficiently.
Types of Cookies We Use
Essential Cookies
Enable core website functionality.
Analytics Cookies
Help us understand how users interact with our fertility website.
Functionality Cookies
Remember preferences for a better experience.
Marketing Cookies
Support relevant advertising and campaign tracking.
Microsoft Clarity
We use Microsoft Clarity to analyse user behaviour such as clicks and scrolls to improve our fertility website experience.
Managing Cookie Consent
You can:
- Accept or reject cookies via our banner
- Adjust browser settings
