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Trying to conceive? Get personalised guidance and support
Whether you’ve just started trying or have been trying for some time and are wondering, “Why am I not conceiving?”, you’re not alone. Many couples want clarity about their fertility and ways to maximise their chances of getting pregnant naturally.
At IVF Matters, we provide expert, doctor-led guidance for all couples. Our Prep4Pregnancy Programme helps you understand your fertility, optimise your chances of natural conception, and move forward with confidence.

Personalised Support for Natural Conception
A programme designed for every stage of trying to conceive
The pregnancy journey is unique for every couple. Whether you’re just starting or haven't been pregnant for 6 months, our 1:1 fertility coaching can help you uncover factors that may be affecting your fertility — from hormone balance, nutrition, and lifestyle to timing and cycle tracking.
The Prep4Pregnancy consultation is a personalised coaching plan that gives you clarity, confidence, and actionable steps to support natural conception.

What the Programme Offers
A structured approach to maximise your chances of getting pregnant naturally
Many couples are unaware of how cycle timing, hormones, diet, and lifestyle habits can influence fertility. Prep4Pregnancy provides evidence-based guidance to give you the best possible start.
You will learn how to:
- Support ovulation naturally with targeted nutrition and supplements
- Improve egg and sperm quality through lifestyle adjustments
- Reduce stress and optimise sleep for hormonal balance
12.5% of IVF Matters patients conceive naturally without IVF simply by taking the right steps at the right time.

Meet Dr Irfana Koita — Your Fertility Expert
Expert medical guidance you can trust
Dr Irfana Koita, founder and Medical Director of IVF Matters, has over 20 years of clinical experience in fertility and assisted conception. She is a Fellow of the Royal College of Obstetricians and Gynaecologists (FRCOG), trained at King’s College Hospital, London, and holds a Masters in Healthcare Leadership from Cornell University, USA.
Her compassionate, evidence-based approach helps couples improve their chances of getting pregnant naturally before considering IVF.
Patient Testimonials
Real stories from couples who conceived naturally

Who This Programme Is For
Is Prep4Pregnancy right for you?
This personalised coaching programme is ideal if you:
- Are just starting to try or have not been pregnant after 6 months
- Want help getting pregnant naturally before considering IVF
- Feel unsure about your fertility and want expert guidance
- Want personalised support rather than generic advice

How Prep4Pregnancy Works
Step-by-step support to optimise your fertility
- Free Advisory Call — Discuss your fertility goals, health history, and concerns.
- Personalised Fertility Plan — Receive a 3-month roadmap tailored to your body and cycle.
- 1:1 Coaching and Monitoring — Guidance and adjustments as your cycle evolves.
- Next Steps — Ongoing support, whether you conceive naturally or proceed to other fertility options.

Practical Tips for Natural Conception
Evidence-based strategies to improve your chances
- Nutrition: Eat a balanced diet rich in fruits, vegetables, whole grains, and lean proteins; reduce intake of processed foods and added sugars.
- Exercise: Gentle, regular activity such as walking, yoga, or swimming can improve fertility.
- Stress Management: Chronic stress affects fertility; consider mindfulness, meditation, or counselling.
- Sleep: Maintain 7–9 hours of quality sleep for optimal hormone balance.
- Lifestyle: Avoid tobacco, recreational drugs, and limit alcohol and caffeine.
- Timing: Regular intercourse (3–4 times per week) increases the chance of conception.
FAQs
Common questions about natural conception
Expert guidance can help at any stage — whether you’re just starting or have been trying for months.
Not always — but if needed, we guide you through the proper tests (hormones, sperm, cycle tracking) and explain results clearly.
No — Prep4Pregnancy is a preconception coaching programme, focused on optimising your natural chances of conception.
Yes — fertility is a shared journey, and lifestyle, nutrition, and health improvements benefit both partners.
You’ll enter IVF better prepared, with a better understanding of your cycle and body, which will improve outcomes and confidence.
Take the First Step
Book your free advisory call today
You don’t have to navigate your fertility journey alone. Speak with a trusted, doctor-led team and take the first step towards conceiving naturally.
Get in Touch
Our Location
Dr Koita consults at Harley Street in London.
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