About Us

Pioneering the UK in providing quick, accessible and affordable fertility care for all.

IVF Matters is the first online fertility clinic in the UK. Established by Dr. Irfana Koita, a renowned specialist and fertility consultant in the field of assisted conception. 

Over the years, we have helped thousands of couples and individuals explore and understand more about their fertility. We take pride in our high ICSI and IVF success rates, vetted by verified healthcare review sites namely Doctify and Top Doctors and leading media outlets such as The Guardian, The Times, Grazia, The Sun, and the Daily Mail. Our one-stop services include sperm, embryo, and egg-freezing treatments, giving you more time to prepare for your future. 

Who we are

Our success stories

"The clinic staff are friendly and supportive.."

Doctify Verified Patient – 01-04-2022

"Irfana is extremely caring and thorough with her approach. Not only is she an excellent doctor; she really understands the emotional side of fertility issues. She is incredibly patient and always has a smile - no matter how silly the question!"

Doctify Verified Patient – 18-04-2019

"So thankful to everyone at IVFmatters who helped us with FET. Special thanks to Dr Irfana who explained in detail all of our options and guided us throughout the process with great care. The level of service and professionalism was second to none."

Doctify Verified Patient – 18-10-2018


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