From Hope to Heartbeat

Dedicated To Helping You Conceive - ONLINE & IN-CLINIC SUPPORT AT LONDON

IVF Matters is a Private Fertility Clinic in London

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Profile photo of Dr Irfana Koita, founder of IVF Matters, a private fertility and IVF clinic in London

Hi, I'm Dr Irfana Koita and I'm here to help you pursue your dream of having a baby.

I am a fertility specialist in London with extensive experience supporting individuals and couples through fertility assessment and treatment. My clinical practice focuses on personalised, evidence-based care across IVF, ICSI and fertility preservation, including egg freezing. Patient reviews are independently verified on trusted platforms such as Doctify and Top Doctors, and my work has been featured in leading UK publications.

At IVF Matters, I provide a comprehensive, one-stop approach to fertility care, supported by transparent processes and clear communication. We also offer all-inclusive fixed-price fertility packages, designed to provide clarity around treatment costs and support informed decision-making.

Top IVF Success Rates in London

Based on HFEA national data (2023), IVF Matters achieves IVF and frozen embryo transfer success rates that are above the UK average.

From 2022 to 2024, patients aged 30 to 43 achieved a 47% IVF success rate and a 50% FET success rate, compared with UK averages of 25% and 33% for live birth rates, respectively.

As a trusted London fertility clinic, we offer personalized IVF treatment plans to support your fertility journey.

Payments in instalments

We’re the first fertility clinic in the UK to offer Buy Now Pay Later plans to help you spread the cost of diagnostic services by making smaller, manageable interest free payments in instalments using Humm and SplitIt.

We also offer long term fertility finance from Kandoo that allows you to split the cost up to seven years.

Redefining Accessibility in Fertility Care

We are a team of well-reputed specialists in fertility, andrology, nutrition, counselling, weight management, endocrinology, and genetics delivering excellence and innovation in fertility awareness and solutions.

We’re putting an innovative lens over conventional consultancy and diagnostics services, focusing on making fertility care much more accessible to all across the UK.

We offer fertility consultations via video conferencing as well as face-to-face at our London clinic based at Harley Street.

Our Services

IVF & ICSI Treatment

Egg, Sperm & Embryo Freezing

Intrauterine Insemination (IUI)

Ovulation Induction

Genetic Testing of Embryos (PGT)

Preconception Advice

Fertility Tests

Fertility Ultrasound

Take fertility tests and ultrasound scans across the UK

Our comprehensive fertility test kits include an AMH test to determine antimullerian hormone levels, at-home fertility checks with sperm count tests and semen analysis, and other tests for male and female infertility. Get instantly examined for common reproductive problems such as endometriosis, fibroids, and PCOS.

Ultrasound scans are more accessible with us too, available at over 80 locations across the UK, so you can wave goodbye to waiting lists and get a quicker diagnosis.

Why choose IVF matters?

Fertility problems affect one in six couples, but it an still be hard to find the right answers.

We offer consultant led, personalised one-to-one care both online and in-person to ensure you have a successful outcome. IVF Matters is a UK wide one-stop fertility diagnostic service with treatments being performed by our consultant at Marylebone in London. We have no waiting list, and our patients range from those wanting private fertility care on a self-funded basis to those using our unique fertility finance plans to pay in installments.

Get in touch

Our Location

A NEW WAY TO PAY FOR FERTILITY TESTS AND TREATMENTS

Buy Now Pay Later

Payment in instalments. Soft credit checks! Quick applications! Select at checkout

Monthly payments over 12 months

Monthly credit card payments over 6 months

Monthly payments up to 7 years