Step 1
Ovarian stimulation
Hormone injections over 9-10 days encourage multiple eggs to develop.
5.0 rating · 46 reviews
4.9 rating · 221 reviews
5.0 rating · 89 reviews
4.7 rating· 32 reviews
8000+ Happy
parents & counting
What is IVF treatment?
IVF is an advanced fertility treatment in which eggs are collected from the ovaries and fertilised by sperm in a laboratory. The resulting embryos are then transferred to the uterus, where they can develop into a pregnancy.
IVF is the most commonly used assisted reproduction technique, with currently 1 in 50 babies born in the UK conceived through IVF.
How does IVF work?
The process step by step
Step 2
Egg collection
A short-day procedure under sedation to retrieve the eggs.
Step 3
Fertilisation in the laboratory
Eggs are combined with sperm (or via ICSI if required) and monitored for 5-6 days
Step 4
Embryo transfer
One or more embryos are transferred to the uterus in a straightforward procedure.
A full IVF cycle typically takes 3 weeks from stimulation to embryo transfer.
When is IVF treatment recommended?
IVF is recommended when natural conception has not been successful due to a diagnosable cause or where no specific cause has been identified. Common indications include:
- Blocked fallopian tubes: IVF bypasses the tubes entirely, making it the most effective option.
- Low sperm quality: Combined with ICSI, IVF can achieve fertilisation even with significantly reduced sperm parameters.
- Endometriosis: Where endometrial tissue affects the ovaries or fallopian tubes.
- PMOS (Polyendocrine Metabolic Ovarian Syndrome): IVF with careful stimulation can help achieve pregnancy.
- Fibroids: Depending on their position and size.
- Unexplained subfertility: Where no specific cause has been identified after full investigation.
GOOD IVF SUCCESS RATES IN LONDON
Live birth rates above the UK average
Between 2022 and 2024, patients aged 30 to 43 who used their own eggs at IVF Matters achieved live birth rates per embryo transfer well above the national average for the same age range.
Source: HFEA published data, 2023. Comparison cohort: patients aged 30–43.
Every fertility journey is different. Book a free call and we'll talk you through what success could look like for you.
30 minutes. No obligation. Speak with our fertility advisors.
IVF live birth rate
Patients aged 30 - 43
47%
vs 25% UK average
FET live birth rate
Patients aged 30 - 43
50%
vs 33% UK average
Why choose IVF Matters
| IVF Matters | Typical UK Clinic | Online Online Clinic | |
|---|---|---|---|
Personalised 1:1 Consultant Lead Care |
|||
High success rate |
|||
UK-wide Laboratory and Ultrasound Services |
|||
No surprise costs halfway through treatment |
|||
Spread payments — start now, pay over time |
|||
Switching from another clinic? We'll review your case and continue your treatment |
IVF Matters
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
Typical UK Clinic
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
Online Online Clinic
Personalised 1:1 Consultant Lead Care
High success rate
UK-wide Laboratory and Ultrasound Services
No surprise costs halfway through treatment
Spread payments — start now, pay over time
Switching from another clinic? We'll review your case and continue your treatment
In Vitro Fertilisation
IVF Treatment
A fixed-price, all-inclusive IVF package covering every stage of your cycle — no hidden costs, no add-on surprises.
£12,000
What's Included
HFEA fee
Nurse consultation
Cycle management by Dr Irfana Koita
Ultrasound monitoring — unlimited scans
Medication — all stimulation (incl. growth hormone) and luteal support meds
Blood tests — all monitoring and luteal phase tests
Egg collection under sedation by Dr Irfana Koita
ICSI | PICSI
Sperm preparation
Calcium ionophore
ZYMOT
Blastocyst culture
Embryoscope
Embryo transfer with embryo glue by Dr Irfana Koita
Assisted hatching
Consultation with a nutritionist/counsellor or fertility massage/facial
Embryo freezing and storage for 1 year
Our fixed price, all-inclusive package ensures there are no hidden costs.
Up to 12 months
Short-term finance for diagnostic tests purchased via website. Pay it off in a year, interest-free.
Up to 5 years
Retail finance option for diagnostic tests or payment for treatment. Flexible plans with options up to 5 years.
Up to 7 years
Personal loan option for diagnostic tests or payment for treatment. Flexible plans with options up to 7 years.
No waiting list
Same week appointments available
No referrals needed
MEET YOUR CONSULTANT
Dr Irfana Koita
- Fellow, Royal College of Obstetricians and Gynaecologists (FRCOG)
The highest recognition in UK gynaecology - 20+ years of clinical fertility experience
Trained at King's College Hospital London · Over 8,000 patient journeys - Master's in Healthcare Leadership, Cornell University
Combining clinical excellence with patient-focused care
We've Featured in:
Watch Jess Wright's Review
Watch Jessica Wright's experience on her fertility preservation treatment journey at IVF Matters to gain insights into her IVF journey and how it could guide your own.
Read What Our Patients Are Saying
Incredibly Supportive
We cannot thank IVF Matters and Dr Irfana Koita enough for the care, support, and professionalism we’ve experienced throughout our journey. From the very beginning, Dr Koita made us feel listened to, understood, and genuinely cared for. She explained everything clearly, answered every question with patience, and always reassured us when things felt overwhelming. The whole team at IVF Matters were welcoming, compassionate, and incredibly supportive at every step, which made such a difficult journey feel manageable and hopeful
Would Highly Recommend
Dr Irfana and her team are amazing, always professional, welcoming and supportive. The clinic is easy to get to, and all the staff are friendly. Would highly recommend!
Truly Compassionate
Dr Irfana is attentive, kind, and truly compassionate. She was always easy to reach on WhatsApp, which gave us great reassurance throughout. Her team were warm, well organised, and made us feel completely comfortable at every step. We also felt well supported during the first 12 weeks of pregnancy. We had a successful first transfer and couldn’t be more grateful. We would highly recommend her.
Felt Reassured
The dr was very knowledgeable, professional and supportive. I felt like I was in good hands. The clinic was top quality and very clean. Every appointment was handled smoothly
Frequently asked questions about IVF treatment
The IVF process typically takes around 3 weeks from start to finish. This includes the stimulation, egg retrieval, fertilization, and embryo transfer stages.
The risk of multiple births is increased with IVF, especially if multiple embryos are transferred. However, transferring a single high-quality embryo can minimize this risk.
Potential side effects of IVF include mood swings, headaches, hot flashes, abdominal pain, bloating, and in rare cases ovarian hyperstimulation syndrome (OHSS). Mild cramping, constipation, and breast tenderness may also occur after the embryo transfer.
Intracytoplasmic Sperm Injection (ICSI) is a type of IVF treatment where sperm is injected directly into the egg. This technique is used when the sperm quality is not within the normal range. The magnification used to select sperm is 200x to 400x.
Intracytoplasmic Morphologically Selected Sperm Injection (IMSI) is used to assist sperm selection for fertilisation at ultra-high magnification of 6000x. This technique is particularly important in cases of repeated IVF failures, in those with a history of miscarriages or in those with high sperm DNA fragmentation.
Yes, we offer Natural Cycle IVF treatment that does not require ovarian stimulation.
The age of the woman at the time of treatment and the quality of the eggs and sperm determines the embryo’s ability to develop.
Women who have previously given birth are more likely to get pregnant using IVF.
Success rates are lower for women who have had multiple cycles of IVF treatment and didn't get pregnant and those who have severe endometriosis.
Lifestyle plays an important role in determining success. Smoking, high alcohol consumption, obesity, increased caffeine intake and exposure to toxins can lower the quality of the gametes and reduce the chances of a successful outcome.
IVF Matters provides all-inclusive, transparent treatment packages with no hidden costs. Flexible payment plans, including instalments and “buy now, pay later” options, are available to make treatment more accessible. Please see our pricing page for full details.
You're just one step away
Pick a time that works, add a few details, and we'll take it from there — ready to give you the advice and support you need on your fertility journey.
WHAT TO EXPECT
Your advisory call, explained
1
You share your situation
Tell us where you are in your journey and what's on your mind — nothing to prepare in advance.
2
We answer your questions
Ask about timelines, costs, treatment types, or anything else on your mind.
3
We suggest next steps together
If it's helpful, we'll point you toward a consultation or treatment plan — only if you want to.
Telephone: 0333 93 999 51
Whatsapp: +44 7828 574115
Right after you book: You'll get a confirmation email straight away, and a video call link 24 hours before your call.
Our Location
Dr Koita consults at the Harley Street IVF Clinic in London