We are a private fertility clinic in London offering fertility consultations, fertility tests and fertility treatment.
Natural Conception ⁎ Miscarriage Support ⁎ IVF Treatment ⁎ Egg Freezing ⁎ Preconception Care
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Why choose IVF Matters
As a trusted IVF clinic in London, we offer personalised care and advanced fertility treatments.
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1:1 Consultant Led Care |
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UK-wide Laboratory and Ultrasound Services |
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Offer Fertility Treatment in London |
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Fixed-Price Fertility Treatment Packages |
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Short Term Interest-Free and Long Term Finance Plans |
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Open to all undergoing treatment at an NHS, overseas or another private clinic |
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Your age plays a pivotal role indetermining your success
Thinking about freezing your eggs? Our fertility consultant provides clear explanations for all fertility-related questions, enabling you to make informed decisions about your fertility options.
Watch Jessica Wright's experience on her fertility preservation treatment journey at IVF Matters to gain insights into her IVF journey and how it could guide your own.
1 in 6 couples needs supportgetting pregnant
At IVF Matters, we understand the journey to parenthood you are embarking on, and we are here to support you every step of the way. Our trusted IVF and private fertility clinic, led by the renowned Dr Irfana Koita, FRCOG, offers personalised expert fertility care, both in person at our London Private Clinic in Harley Street, and online with UK-wide IVF and fertility consultations.
Why I Chose Egg Freezing with Dr Irfana Koita: A Patient’s Egg Freezing Story with IVF Matters
As more women explore egg freezing in London to preserve their fertility, understanding the process is essential. At IVF Matters, egg freezing is carried out using advanced technology and specialist care led by Dr Irfana Koita. This video offers a clear overview of the treatment journey and what makes effective fertility preservation — watch the video.

Subfertility and infertility affects men and women equally
We believe in empowering you with knowledge to better understand your fertility potential and enhance your chances of natural conception.
Give yourself a head start by subscribing to our Prep4Pregnancy patient care to obtain guidance at the onset.

Meet Dr. Koita: Bridging the Gap Between Dreams and Parenthood
Experience personalised fertility care guided by empathy, expertise and understanding.
I am a Fellow of the Royal College of Obstetricians and Gynaecologists (FRCOG), trained in Assisted Conception at King’s College Hospital, London, with a Master’s in Healthcare Leadership from Cornell University, USA. My training and experience allow me to combine clinical excellence with a deeply patient-focused approach.
With over 20 years of clinical experience, I understand that fertility treatment is both a medical and emotional journey. I am mindful of the uncertainties, decisions and practical considerations patients face at every stage. As the lead of a private fertility clinic in London, my focus is on listening, supporting and guiding patients with clarity, honesty and care.
At IVF Matters, we provide personalised fertility treatment, comprehensive diagnostics and transparent, all-inclusive fixed-price IVF packages, designed to remove uncertainty around costs. This ensures you can move forward with confidence, reassurance and dedicated support throughout your journey.

Top IVF Success Rates in London
Based on HFEA national data (2023), IVF Matters achieves IVF and frozen embryo transfer success rates that are above the UK average.
From 2022 to 2024, patients aged 30 to 43 achieved a 47% IVF success rate and a 50% FET success rate, compared with UK averages of 25% and 33% for live birth rates, respectively.
As a trusted London fertility clinic, we offer personalized IVF treatment plans to support your fertility journey.
A NEW WAY TO PAY FOR FERTILITY TESTS AND TREATMENTS
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Our Location
Dr Koita consults at the Harley Street IVF Clinic in London
Our Payment Plans

Monthly payments over 12 months

Monthly credit card payments over 6 months

Monthly payments up to 7 years


















